Our roller garage doors have undergone a makeover. Instead of carrying the Aluroll logo and blue theme like our security shutters, they now have their own SecureRoll branding, complete with a new logo and a modern yellow and grey colour scheme.
Our installer resources have been updated to give a consistent look, and minor amendments have been made to product specifications and options. Updated versions of the buyer's guide, price list, garage door brochure, order forms and datasheet are available on request from the Aluroll office.
This rebranding plays a key part in shifting the focus of the garage door range away from the manufacturer and towards the trade customer by making it easier to promote the products as their own.
The great new look emphasises the products’ existing security, strength and high build quality, and makes these messages clearer to end users. The SecureRoll brand also provides exciting opportunities regarding expanding the range in the future.
It is important to note that the roller garage doors themselves are not changing. You will receive the same great product as before, and we will even keep the same Classic, Compact and Elite names for convenience. The only difference you will notice will be the fact that Aluroll is no longer as prominent alongside these product names as SecureRoll takes its place. Aluroll branding will remain across the aluminium and steel security shutters.
If you have any questions regarding SecureRoll don’t hesitate to get in touch. Speak to the office on 0800 977 8975